This music promo is by Just Jack and he is promoting his most sold song Glory Days, the whole video is very clever, as the whole promo video relates to the visual matching the lyrics within the song. The Video is very basic, but still uses some techniques to make it interesting such as visual which are animated on the computer to make the promo come more to life. The clothes the artist wears are very original though out the music video he changes a lot to match his T-Shirt visuals to his lyrics, the genre that this artist falls into I would say is pop/ hip hop, as he is very trendy but also his songs makes he look as though he raps more then sings.
There is a strong contrast of the lyrics which the match the visuals, the way he has done this by using animations on T-Shirt Which have pictures which the link to the lyrics within his song. There are many examples in this video but a main one is at the start of the music promo he is walking through the park whistling, and on his T-shirt he has a whistle to represent the actions he is doing in the video. Another example with the visual matching the lyrics is when he says within the lyrics "And there is music in every sight and every sound, No need for headphones, I'll tip my cap to the world, Even though I don't wear one" then while he sings the lyrics he T-shirts change and show the different animations, such as a tape cassette for "music", eyes for "sight" finally a pair of headphones. Then on the courses of the music video it says "Its just another one of those glory days Jump out your bed Shake your head Clear the haze" for this the visual of them dancing does the actions within the lyrics. The locations within the music video is in a variety of places I think as there is no links they have done it a variety of places to make the music video more appealing.
Within Just Jack music promo there are loads of cuts as he has to change his t-shirt every time so there is going to many different cuts. The camera angle within the music promo is back when he isn't singing the course its a close up, and when the courses starts he goes to a long shot of him and the backing dancers danceing to the course acting it out.
Finally I think the music video is very complex and is very unique with the way he matches the visuals with the lyrics works really good as its different and isn't boring at tall. I think it hard to tell the genre of the artist due to this type of video, but overall it promotes and makes the artist more recognised.
Finally I think the music video is very complex and is very unique with the way he matches the visuals with the lyrics works really good as its different and isn't boring at tall. I think it hard to tell the genre of the artist due to this type of video, but overall it promotes and makes the artist more recognised.
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